In the last 20 months or so, entrepreneurs and business leaders found solace in virtual summits and conferences which, even with all the right intentions, seemed to lack the excitement and spontaneity of in-person or offline events. Naturally, the limited number of events has had a direct impact on networking opportunities for businesses, especially the new and emerging ones. As we move forward, trying to find a sense of normalcy in this post-pandemic world, it is important to consider new ways to build and sustain a network.

Can we have the best of both worlds?

In 2020, global tech companies like Adobe, Facebook, and Google led the way by canceling on-ground events and redesigning them to take place online. Large-scale global summits shifted venues and hosted thousands of people virtually. There is no doubt that technology was the single most important factor in building connections during the peak of the pandemic. Yet, we cannot forget that we humans are social animals. There is nothing quite like in-person collaborations or the thrill of exchanging insights and ideas after a conference. That is exactly why so many of us have been eagerly waiting to resume offline business events.

This points us towards the future of networking at events - taking a hybrid approach. Virtual events are here to stay, and we are thankful for it. But at the same time, one must not expect the experience to imitate offline events. Virtual events need to be planned carefully to include strong networking elements in them. Many companies worldwide are already investing in tools that will enable these kinds of virtual engagements, instead of an interview-like environment. At on-ground events, the growing trend is to provide equal opportunities for in-person as well as virtual networking. Many countries still have strong travel restrictions, and many people are still not sure about the health implications of meeting face-to-face. Whether hosting or participating in these types of events, businesses will need to consider all the possible challenges created by the pandemic.

Quality over quantity

They say, it is not what you know but who you know. While there is some truth in that, it does not imply that a strong network should be a large one.

Lessons from the past several months have taught us to focus on building deeper, more meaningful connections. This applies to both our personal, and professional lives.

While some may call it a new approach, we strongly believe that the quality of one’s network should always take precedence over its quantity. In our opinion, the focus of professional networking today should be on building smaller but richer networks. Invest time and resources to research which connections are valuable for your business or your professional growth. In the post-pandemic world, networking also translates into deepening existing connections. This is the time to reach out, using any means that one is comfortable with, and spark conversations.

A simple example would be using the chatroom feature in virtual events or better still, reaching out via social networking platforms. Instead of handing out business cards to everyone they meet, business leaders and professionals have the opportunity to choose people they believe would be valuable as a connection and introduce themselves in a more personalized, thoughtful manner.

Regardless of the platform you choose, the following remains critical in shaping the quality of your network:

1. Authenticity

   Post-pandemic networking in hybrid and virtual settings has a tendency to become too transactional. This leaves no room for authentic and impromptu conversations. The goal is to build long-term relationships and not just add contacts to one’s list. This is why it is important to create conversation opportunities that go beyond ‘just business’. Do not underestimate the power of genuine connections.

2. Digital Presence

   Your smartphone might just be your best networking tool. In this new age of networking, a strong digital presence matters. However, this does not mean creating an account on any and every social media platform. Carefully select a platform that best meets your networking requirements and suits your professional/business goals. Then, use the platform thoughtfully to engage with your potential and existing network.

3. Consistency

   Seeds do not grow into trees overnight. You need to sow the seeds in good, solid ground and consistently tend to them with patience and care to reap the benefits. Growing a network is a lot like that. It requires consistency and time. Schedule more check-ins, have recurring meetings that add value to those you network with and stay relevant in their professional lives.

A parting thought

The pandemic may have changed the way we network, but it also highlighted our collective need to build deeper human connections. To make the most of professional networking, we must tap into this need and treat it like an opportunity to create meaningful, long-lasting relationships.